Marketing Meccanics provides thought leadership, research, and consulting on social media and experiential marketing strategies, with a core focus on how companies can leverage social media and emerging technologies. We work with companies to address issues in four primary areas within our specialties of experiential and social media marketing. These four areas include:
- Strategy. Many companies have implemented social media technologies as point solutions that lack integration with business goals. The result: wasted time and resources. Marketing Meccanics focuses first on the business results that need to be achieved, the audience being addressed (both internal as well as external audiences), and then on the technologies that can best be used. The main goal is to be consistent and supportive of existing business strategies and goals.
- Leadership. A major reason why strategies fail is not because of the lack of planning, but because of inexperience in how to lead in the uncertain environment of a changing technology landscape. When implementing social media technologies organizations often undergo a fundamental transformation in the way it is organized and managed – leaders need to be aware of the obstacles they will encounter along the way and prepare accordingly.
- Channel selection and tactical advice. Each technology and tactic has its advantages and disadvantages. Rather than experiment with each one, Marketing Meccanics draws on a base of knowledge aggregated from research to provide clients with advice on which approaches work best and when.
- Technology. Technology changes too quickly for any one company to stay completely on top of. Marketing Meccanics leverages its extensive network and community to provide feedback on emerging technology vendors and agencies. Marketing Meccanics also looks at long term technology trends, providing advice on how companies can and should prepare for future changes.